Creativity and powerful marketing do not always land on the common ground. While creative marketing might need some level of distinctive vision and imaginative talent, what’s the actual substance behind it that results in meaningful results?
Yet, the eventual objective of a business is to increase sales. This is not to suggest that being creative is wicked or unnecessary. You just need to ensure that you don’t compromise effectiveness for creativity. Effective advertising makes sure that your brand messages reach out to the right audience, at the most appropriate time. Defining your message will have a higher impact on your success than the number of technical elements you can combine into your marketing campaign.
Take into account the following pointers to examine your creative message:
· Intrigue: Does your ad arrest your consideration? Does it make you pause to stare at it among the noise?
· Decisive: Does the ad evoke insightful thoughts? Does it incite an emotion or cause you to consider the future?
· Exactitude: Is the message convincing, in the least amount of words required? Is the ad easy to comprehend?
· Accordant: Is the ad on-brand? If checked in the context of your other marketing, is there general consistency assisting your primary message?
These points can help a creative marketing agency examine its strategy and alter it accordingly.
Agencies often oversee the kinds of creativity that are most effective for inciting sales for a specific campaign. According to a study by Werner Reinartz and Peter Saffert, the comparative effectiveness of infusing creativity to a campaign can differ significantly. They located the most effective mix of creative tactics to drive sales was inventiveness (elements that shift away from the clear and commonplace) plus elaboration (spread simple ideas so they become more complex). Originality and elaboration had almost enhanced the influence of flexibility (links the product to a range of different uses or ideas) and artistic value (often termed as a piece of art rather than a sales pitch). Yet, a creative marketing agency refers to originality and creative value more than they use amplification, maybe because they only compare creativity to originality.
Beit’s budget, timing, clients or contestants, there are lots of ways a creative concept can be slewed before it witnesses the daylight. This is where different thinking — the ability to produce lots of different answers to the same question — comes into action. It's often compared with voracious curiosity as opposed to original creative ideas and is made up of four components: fluency, flexibility, originality, and ornateness.
When running a creative marketing agency, it’s easy to get perplexed in what's-happening-now zone, throwing away too much time being responsive. By diverting your mindset to what you need to do to grow and enquiring today’s tactics and routine, divergent thinking takes place.
The same approach having a wonderful conversation with a friend makes you reproduce on it later; your ad must perform the same. It’s not always about what is mentioned on the surface, but the subtext behind the text — the gray area where you witness the difficulty and influence. The effect of your marketing trusts on your capability to reverberate with an audience that may not have the creative attitude.
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