Visual identity and branding are two elements that are sometimes confused in the process of building a brand. As easy as it seems, visual identity is the aesthetical aspect of branding the organization and striving to induce specific feelings in the consumer through creatives. It transmits symbolic gestures that cannot be delivered through words alone. A brand is all the activities a business adopts to create awareness and to distance itself from the competition.
What is visual identity?
In general, a corporate visual identity exhibits the standards and determinations of a business, its brand, and its characteristics.
Visual identity encompasses the below-given elements:
· logo design
· fonts
· images
· colors, shapes, and forms
· and any other graphics helping to carry your brand’s message
What is branding?
Branding is what connects your values, it is your capacities to the consumer, and eventually, a portion of communicating these is readying the visual identity. Branding is not what you tell an individual to perceive, branding is not “sell, buy, I’m the invincible in business” thing, but it is what people think and feels about your offerings.
Before you hire a visual identity design agency to strengthen your brand, it is important to understand how it would lead to brand development.
1. Increase customer awareness
It calls for focused time and mindful planning. Once you carve out transparency and faith with your brand; develop a preference to your products, customers will recall you name and search for it more often. Think of Nike, Microsoft – these are name of brands, which people now use to recognize and look for products. If people begin using your brand name as verb, then again, you know you are positive with promoting brand awareness.
2. Find target market
You stay decided that not all the customers out there can feasibly determine with your brand, product and service. The best thing is, that that’s not your objective. Your primary task is to recognize your clear client and offer him/her what they actually require. Cater to the interests of the possible clientele of a visual identity design agency.
3. Trademark
Research your concepts so you don’t trespass on another brand. Another big step to do, is to register your trademark on legal front, so you safeguard comprehensive process of developing identity from phonies and to minimalize customer’s confusion with other businesses.
4. Logo, typeface, color patterns
There are lots of rules for developing an aesthetically pleasing and “working” logo and most likely. Still, if when it comes to sum things up, it can be said to keep things sweet and simple. If you look at some of the most prevalent logos, they have only 2 to 3 colors utilized. Another great tip is to pick font for your identity, which should be easy to comprehend.
5. If possible, use tag lines
Another thing you can ask your visual identity agency to do is to use tag lines wherever possible. These are attractive phrases, which can be placed to show the customer that you recognized a need of theirs.
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